Hélène sought to launch, VIRÁG, a brand that would reflect her own values and that would meet major environmental, social and society challenges that the world is facing today.

She intends to set up various actions and partnerships in an effort to encourage a more sustainable and eco-friendly way of life as well as physical and emotional well-being thanks to the use of soft transportation and eco-friendly sports that require a safety helmet.

VIRÁG also promotes an inclusive and diversified spirit of collaboration and support for the insertion of women

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